Buonissimo Branding

Buonissimo is a forthcoming artisanal olive oil brand currently being developed in Brooklyn, NY. As the Art Director and Designer, I am building the founding brand into life, featuring maximalist typography and bright colors and photography direction.

The initial product launch will feature approximately 5+ flavors, all uniquely seasoned for a wide array of culinary uses. The scope will include packaging, art direction for photo and social media, web assets, and more.


About

Client: Nicholas Watkins, Founder

Role: Art Director, Designer

Media: digital, web-based, print merch

Scope: visual identity, logo suite, brand systems, food packaging design, and applications for printed materials and marketing

Typographic wordmarks: early explorations