Netflix Netflix Upfront 2024
As a designer with NVE Experience, I worked on a high volume of graphics production artwork development alongside a robust creative team to bring Netflix Upfronts to life - an experiential event in New York City which opened on May 15, 2024, to debut the Netflix Ads initiative for the first time ever.
Artwork included ‘in-world’ graphics for the Emily in Paris, Bridgerton, and Sports on Netflix activations; the Stranger Things fabricated installation; and wayfinding and signage throughout the whole venue. This event was the first public usage of the emerging Netflix Ads subbrand, with primary applications for print and large-scale work.
About
Client: Netflix
Agency: NVE Experience
Role: Designer
Scope: design for large and small print
“At Netflix's second Upfront presentation to advertisers, the message was clear: When you advertise with Netflix, you can reach the most engaged audience in the world…
This year, Netflix unveiled an interactive Upfront experience showcasing popular titles like Bridgerton, Squid Game, Wednesday and more for advertisers to engage with.
- ‘Netflix Upfront 2024: The Year of Growth and Momentum’, Netflix Press, 5/15/2024
Renderings of Wayfinding Doorway Design
Rendering / Photos from the live Emily in Paris activation
Photos / rendering of Wayfinding; floor and corner doorway decal designs
Photos from the live Stranger Things activation; my work covered the fabricated ‘3’ [Season 3] installation
Rendering / Photos from the live Emily in Paris activation