Pinterest Practical Magic 2 Pop-Up
Pinterest and Warner Brothers came together to create a whimsical, immersive experience in Venice, CA, to introduce the public to the world of Practical Magic 2.
Our activation included a ‘sacred circle’ with live Tarot readings, a magical photo moment, a candlemaking workshop space, a DIY loose-leaf tea bar, signature Midnight Margaritas for the exclusive launch night, and Pinterest-inspired oracle cards highlighting current trends.
Professional photography commissioned by NVE Experience x Pinterest
About
Client: Pinterest, Warner Brothers
Agency: NVE Experience
Location: Venice, CA
Role: Designer, Graphics
Creative Director: Ellen Klein
Experiential Designer: Jackie Salazar McCallion
Scope: graphic design and development, production design for large and small format print
Guests were invited to explore the world of Practical Magic 2 for two days in August, complete with short Tarot readings, workshops, and social-ready moments of magic.
Our deliverables covered all small and large-format print assets, including the front full-size building facade; full-coverage wall graphics; curated wall art prints; bespoke labels for candles and tea bags; signage; and Pinterest-brand interactive Tarot cards.
