Small Business Performance Summit
Meta came to Cogs & Marvel to help realize their vision for a new event series, each for 200-300 attendees, tailored to an exclusive market of small-to-medium-sized business (SMB) advertisers from around the globe.
The Small Business Performance Summit consisted of 4 live events in New York, London, São Paulo, and Bangkok from October to November 2022 serving multiple global regions in 7 languages. Our scope of service covered the full-scale production of all 5 events, including operations, digital solutions, and comms; print, digital, motion, and environmental design; and bespoke fabrication.
The 2022 Small Business Performance Summit culminated in a virtual event, expanding the reach of Meta’s exclusive small business marketing expertise across the globe with a hybrid program of pre-recorded and live content. The virtual event served over 1200 participants across 3 geographic regions: EMEA, APAC, and LATAM. We managed and produced all assets, from web design, motion graphics, and video editing, to communications and translation services.
About
Client: Meta
Agency: Cogs & Marvel
Role: Art Director, Designer
Media: large and small print, digital, web-based
Scope: Art direction, production art, digital signage, print posters, branded merchandise, email comms design, design for video assets and motion, map design
Motion Designer: Britt Anderson
Environmental Designers: Sheila Milani, Matt Pavlovcic
Left and above: Early designs of the travel notebook and the location-specific tote bags in minimalist white and Meta Blue colorways
