Netflix Upfront 2024

As a designer with NVE Experience, I worked on a high volume of graphics production artwork development alongside a robust creative team to bring Netflix Upfronts to life - an experiential event in New York City which opened on May 15, 2024, to debut the Netflix Ads initiative for the first time ever.

Artwork included ‘in-world’ graphics for the Emily in Paris, Bridgerton, and Sports on Netflix activations; the Stranger Things fabricated installation; and wayfinding and signage throughout the whole venue. This event was the first public usage of the emerging Netflix Ads subbrand, with primary applications for print and large-scale work.