Sounds of the Pub

Sounds of the Pub was a free digital tool, developed as a branded internal project by Irish-based creative agency Cogs & Marvel for St Patrick’s Day 2021. The site offered a free, interactive and customizable user experience, adapting the cultural environment of the traditional Irish pub for the virtual space. Users were given control of seven custom-made audio sliders, recalling recognizable Irish pub sounds. 

As part of the Cogs & Marvel design team, I developed an illustrated visual identity from hand-drawn illustration and modern pub sign typography. The key visual was then applied across all social assets, alongside a media campaign to raise awareness of the project just ahead of St Patrick’s Day. Within 48 hours, the site had hit over 300,000 views worldwide, fueled largely by social media sharing and media/press generation.